MANILA, PHILIPPINES – 6 February 2025 – The automotive rulebook is being rewritten. What was once a predictable standard—a three-year or 60,000-kilometer warranty—has now become the starting line for a new race among manufacturers to win over consumers through long-term support. At the heart of this shift is VinFast, the electric vehicle (EV) maker redefining expectations with some of the most generous warranties in the industry.
Warranties in the EV Age: More Than Just Coverage
Warranties were once a minor consideration, born out of necessity in an era when cars were less reliable. Over the decades, as engineering standards improved, so did the terms. By the late 2010s, a three-year coverage became the industry benchmark. But even that often fell short for owners looking to drive their vehicles longer.
Now, the rise of EVs has amplified the need for reassurance. The transition from combustion engines to electric drivetrains has left many potential buyers wary of the unknown—particularly when it comes to high-cost components like batteries and motors. In this context, long warranties don’t just offer value—they build confidence.
VinFast Leads with Bold Warranty Commitments
VinFast is making headlines for turning this consumer need into a core strategy. Its newly launched VF 7 model in the Philippines offers an exceptional 10-year/200,000-kilometer warranty for the vehicle and an additional 10-year unlimited mileage warranty for the battery (for battery-inclusive purchases). Other models such as the VF 3 and VF 5 aren’t far behind, with warranties of up to eight years for battery coverage and seven years for the vehicle itself—setting new benchmarks for their respective segments.
These offerings are not simply marketing perks; they are part of a deliberate move to address the anxieties of EV adoption head-on and to signal VinFast’s belief in the longevity of its products.
Building Relationships, Not Just Sales
Beyond product confidence, VinFast’s approach to warranties strengthens customer loyalty. By providing long-term protection, the brand is creating a tangible sense of security that extends well beyond the point of purchase.
As highlighted by industry voices, warranties now serve a dual role: simplifying buying decisions while encouraging long-term brand engagement. This alignment of customer satisfaction with brand profitability is reshaping how automakers view the post-sale relationship.
A Sign of Things to Come
VinFast’s strategy appears to be paying off. In Vietnam, the company closed 2024 as the top-selling carmaker in the fourth quarter—powered by record-breaking sales in December. That growth story is intertwined with its warranty-led customer proposition, which blends innovation with trust.
The company’s bold stance could herald a broader change. As electric mobility becomes mainstream, long warranties may no longer be a differentiator but a requirement—raising the bar for what drivers will come to expect from automakers.
By combining cutting-edge technology with long-term peace of mind, VinFast is positioning itself not just as an EV manufacturer—but as a trusted mobility partner for the future.
