Amex survey: 9 in 10 Singapore consumers shop at local businesses, but only half consciously feel supporting local is very important
Most Singaporeans are supportive of local businesses, with each generation showing their support differently, according to the fourth Shop Small Research for Singapore. Baby Boomers showed the highest support and the most loyalty towards local businesses. Meanwhile, Gen Xs are driven to give back to the community and Millennials are the most willing to pay a […]