PHILIPPINES— Retail chain giant SM Retail has recently implemented Fluent Commerce’s newest distributed order management system, Fluent Order Management (FOM).
FOM is already used by big brands including JD Sports, L’Oreal, Ted Baker, LVMH, and Dulux for their order, inventory, and in-store fulfillment needs. As the nation’s top retailer, SM handles department stores, supermarkets, and specialty stores such as hardware, home, and toy stores.
The implementation involves new click-and-collect and home delivery features, as well as a single view of inventory in stores and warehouses.
Merkle, a Dentsu International customer experience management company, helped in its implementation. It enables accurate and near real-time inventory availability across different locations, order orchestration, fulfillment optimisation, fulfillment location management, in-store pick and pack, customer service, and reporting.
Given these benefits, SM Retail felt FOM was the best choice to provide their customers with a seamless in-store and online shopping experience.
As the Philippines is prone to unpredictable weather conditions, earthquakes and typhoons among them, logistics can pose a challenge for businesses. Fluent Order Management is able to source and route items from different locations.
According to ShopSM Omnichannel SAVP, Camila Lopez Lala-an: “The Philippines poses unique logistical challenges, which is why it is also important that we now have the ability to dynamically manage our inventory in response to increased demand for items or if unforeseen disruptions occur.”
Meanwhile, Fluent Commerce APAC’s Managing Director, Pranatharthi Haran said: “We are pleased to see SM Retail go live with Fluent Order Management and look forward to hearing about the positive impact it is having on the shopping experience of its customers. Multi-brand inventory is complex, but ultimately, it will provide SM Retail with much more control over their stock and the most efficient way to get that stock into the hands of its customers.”
