Shopee Live Drives Growth, Expands Opportunities for Sellers
Shopee Live sellers achieved remarkable success last year by leveraging real-time engagement and live demos to build trust and foster deeper connections with customers. By participating in Shopee’s campaigns and utilising platform features such as exclusive Shopee Live vouchers and interactive user engagement tools, sellers maximized their reach. This comprehensive approach resulted in a 300% rise in unique viewers throughout the year and 37-fold increase in total views, reaching 77 billion throughout the year. These results underscore the power of combining Shopee Live’s capabilities with targeted platform strategies
Local brands and sellers who achieved over RM1 million in sales via Shopee Live last year experienced up to 11-times growth in order volume. Top brands who realised over RM5 million in sales in 2024 saw a tenfold surge in order volume while local sellers who earned over RM500,000 quadrupled their orders through the livestream feature.
Notable performers such as Panda Eyes, Elgini, Gun Pet Outlet & Simba Shop, and Kedai Abang Syukor exemplified the impact of Shopee Live, where they effectively connected with audiences, showcased products and maximised platform tools, turning their livestreams into compelling success stories.
Shopee Affiliates Drive Sales and Boost Seller Visibility
In 2024, Shopee Affiliates transformed the e-commerce landscape by boosting exposure for sellers while unlocking new income streams. Affiliates participation grew by 161%, more than doubling in number, and drove an 80% increase in local brand and seller orders. The Affiliates also harnessed the power of Shopee Live, with Affiliate-hosted livestreams surging 16-fold and generating a 1,200% rise in orders compared to the year before.
Among top-performing affiliates are Nurul Syuhana and Celeste Phuah, winners of the ‘Shopee Affiliate 2 Million Ringgit Club’ and ‘Shopee Affiliate 5 Million Ringgit Club’ awards, recognising affiliates who achieved RM2 million and RM5 million in sales milestones for local businesses on Shopee. Their success highlights how affiliates are driving sales growth for sellers. By combining their efforts with livestreaming, they effectively boost sales while fostering direct, engaging connections with audiences, showcasing the transformative impact of Shopee’s affiliate and livestreaming ecosystem.
Shopee Video Unlocks New User Engagement Channels
Since its launch in April 2024, Shopee Video has become an essential tool for sellers and affiliates. Over 7 million videos were created, with affiliates contributing 68% of the content. These videos drove over 500,000 orders while building buyer confidence through clear product demonstrations.
Delivering Quality Experiences through Value and Convenience
Shopee’s commitment to enhancing the shopping experience has led to a significant increase in buyer engagement with its key features and services. In 2024, 14 million Malaysians benefited from Shopee’s Free Shipping voucher. Same Day Delivery options, which enable buyers to receive orders placed before 2 PM on the same day, saw an 84-fold increase in usage in 2024. Self-Collection, offering buyers the convenience of picking up parcels from over 1,200 service points nationwide, experienced a sixfold rise in adoption. This surge in buyer engagement highlights Shopee’s dedication to providing an efficient shopping experience, meeting the diverse needs of buyers, and empowering them with flexibility.
“2024 has been a year of exceptional accomplishments for Shopee, demonstrating the power of e-commerce in empowering local businesses and enriching the lives of Malaysians. Our growth over the year underscores our commitment to address the evolving needs of brands, sellers, affiliates, and shoppers through innovative solutions and new platform features. Shopee will continue to invest in initiatives that enable local businesses to thrive, enhance the shopping experience for our users, and contribute positively to the Malaysian digital economy,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
KUALA LUMPUR, MALAYSIA – 17 January 2025 – Shopee reinforced its role as a key enabler of Malaysia’s digital economy in 2024 by empowering a thriving ecosystem of local brands, sellers, and affiliates. The platform recorded triple-digit growth in critical areas such as affiliate participation and livestream engagement, demonstrating the effectiveness of its comprehensive support for homegrown entrepreneurs. Together, these sellers delivered innovative and seamless e-commerce experiences to millions across the nation.
Shopee Live Transforms Selling into Real-Time Success
Live commerce proved to be a cornerstone of growth for many sellers in 2024. By capitalising on Shopee Live’s dynamic features – including exclusive vouchers and real-time audience engagement tools – sellers amplified both their reach and revenue. Unique viewership rose by 300%, while overall views skyrocketed to 77 billion, a 37-fold year-on-year increase.
Sellers who generated over RM1 million in sales through Shopee Live witnessed up to 11-times growth in order volumes. Those surpassing RM5 million in sales saw a tenfold jump, while mid-tier sellers reaching RM500,000 in revenue quadrupled their order volume.
Brands such as Panda Eyes, Elgini, Gun Pet Outlet & Simba Shop, and Kedai Abang Syukor leveraged the power of livestreaming to not only showcase products but also build stronger buyer trust—turning live demos into sustained commercial impact.
Affiliates Fuel Visibility and Sales Growth for Local Sellers
Shopee Affiliates emerged as a driving force behind the success of local sellers in 2024. Participation surged by 161%, translating into an 80% uplift in orders for local brands and sellers. Affiliate-led livestreams saw a 16-fold increase, generating 1,200% more orders year-over-year.
Top affiliates, including Nurul Syuhana and Celeste Phuah, achieved notable milestones by reaching the RM2 million and RM5 million sales marks respectively, earning recognition through Shopee’s exclusive affiliate awards. Their performance illustrates how affiliates, when integrated with livestreaming efforts, can accelerate brand exposure and conversions.
Shopee Video Opens New Pathways to Buyer Confidence
The introduction of Shopee Video in April 2024 provided sellers and affiliates with a new channel for discovery and engagement. More than 7 million videos have been created to date, with affiliates responsible for 68% of this content. The result: over 500,000 transactions facilitated through compelling visual content that bridges the online-to-purchase gap.
Enabling Quality Buyer Experiences Through Innovation
Shopee’s platform enhancements extended beyond content to delivery and fulfilment. Last year, over 14 million Malaysians took advantage of Free Shipping vouchers. Same Day Delivery—available for orders made before 2 PM—recorded an 84-fold growth in adoption, while Self-Collection options expanded access to over 1,200 pickup locations nationwide, with a sixfold increase in usage.
These services exemplify Shopee’s commitment to convenience, responsiveness, and customer satisfaction, all while supporting local enterprises with the tools to scale effectively.
“2024 has been a year of exceptional accomplishments for Shopee, demonstrating the power of e-commerce in empowering local businesses and enriching the lives of Malaysians. Our growth over the year underscores our commitment to address the evolving needs of brands, sellers, affiliates, and shoppers through innovative solutions and new platform features. Shopee will continue to invest in initiatives that enable local businesses to thrive, enhance the shopping experience for our users, and contribute positively to the Malaysian digital economy,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
