Pallion Group, one of Australia’s foremost precious metals and jewellery providers, has implemented the Boomi Enterprise Platform to fortify its technological resilience and streamline customer experience (CX) across its multi-brand operations.
Headquartered in Sydney, Pallion oversees six distinct brands that manage the sourcing, production, distribution, sales, and secure storage of gold, silver, and bespoke jewellery. These services span across Australia, Hong Kong, and China, serving both organisations and individual clients.
To optimise operations and ensure real-time data transparency, Pallion turned to Boomi’s integration platform as a service (iPaaS). The decision is part of a larger strategy to unify its fragmented system architecture, providing visibility over sensitive financial, commercial, and product supply chain data.
Simon Smith, Group CIO at Pallion Group, highlighted the complex nature of their operations: “We’re handling people’s and companies’ money after all – that includes banks, superannuation funds and major retailers,” said Smith. “This means we need consistent uptime of and between our systems so that data flows back and forth in real time, while giving our teams a consolidated view of customer information on one screen.”
The Boomi platform underpins Pallion’s evolving data strategy by offering a hub-and-spoke model that replaces a network of outdated point-to-point integrations. Since its rollout in February 2024, Boomi has connected Pallion’s enterprise systems including Microsoft Dynamics 365 ERP, as well as finance and human resource applications.
Data across Pallion’s ecosystem is now centralised via Boomi DataHub, laying the groundwork for broader transformation efforts. “Boomi has fostered an environment we know we can trust to get data across to the right people and places securely with no downtime – spanning production operations through to the websites our customers use to buy precious metals and jewellery,” said Smith.
Smith added that this overhaul has led to significant gains in efficiency, reducing the time and effort required to maintain and troubleshoot outdated integrations. “This has amplified CX, as the information buyers and our teams see is always accurate. If there are ever any issues, Boomi’s integration model allows us to rapidly pinpoint and resolve the issue – a process that could formerly take days is now completed in a few hours,” he noted.
In addition to the operational improvements, the Boomi platform acts as an “abstraction layer,” enabling seamless integration of future technologies across the group’s infrastructure. This capability will be essential as Pallion moves towards introducing generative AI tools, which will allow employees to interact with company data using natural language, accelerating internal processes and enhancing customer service.
Commenting on the partnership, David Irecki, Boomi’s CTO for APJ, said Boomi has enabled Pallion to establish “a reliable and resilient technology environment across its brands to optimise CX,” while maintaining strict adherence to compliance standards.
