SINGAPORE, 19 March 2025 – DataSnipper, the intelligent automation platform tailored for audit and finance professionals, has named Siu Wei Lee as Sales Director for Asia Pacific and Japan, reinforcing its strategic focus on the region. This move signals DataSnipper’s intent to expand its successful trajectory from Europe and the Americas into Asia Pacific’s fast-evolving audit and finance sectors.
Siu Wei brings with her more than two decades of combined audit and technology leadership experience. Having held senior positions at PwC and Wolters Kluwer, she has been instrumental in deploying audit management and analytics tools across APAC, equipping teams with technology-driven solutions to boost efficiency and accuracy.
Responding to Regional Pressures with Targeted Innovation
Her appointment reflects DataSnipper’s intensified commitment to addressing the unique regulatory and operational challenges facing audit and finance teams across the region. This is especially timely given the APAC sector’s talent crunch, regulatory diversity, and increasing demand for transparent reporting.
Backed by rapid global growth — including a 53% increase in customer count and a US$1 billion valuation — DataSnipper is well-positioned to offer meaningful support to APAC firms. In Singapore, for instance, where regulatory bodies are actively working to expand the accounting talent pipeline, automation solutions like DataSnipper’s are gaining traction for their ability to lighten manual workloads.
Already trusted by regional players such as Crowe, PwC, KPMG, and Grant Thornton, DataSnipper enables thousands of hours in time savings by streamlining data extraction, validation, and cross-referencing processes directly within Excel. At Moore Hong Kong, the platform has reduced annual report review times from 2.5 days to mere minutes — a vital efficiency boost for overstretched teams.
Audit innovation in APAC’s fastest-growing markets
“As someone who’s spent 20 years in audit and finance, starting in external audit at PwC, I know the daily grind all too well,” said Siu Wei Lee, Sales Director, Asia Pacific and Japan at DataSnipper. “The document chase, the manual evidence hunts, the constant compliance pressure – I’ve been in those shoes. It’s exhausting. That’s why I’m so excited to lead DataSnipper in APAC. Our rapidly expanding team and customer localization will make sure we deliver exactly what firms here need, so they can finally shift from paperwork to real insights.”
Vidya Peters, CEO of DataSnipper said, “Bringing in Siu Wei, with her deep audit expertise and local knowledge, in addition to hiring a strong team of customer success and support experts around her, is a clear signal of our commitment to this region. We understand the challenges APAC firms face – from talent shortages to regulatory complexity – and we’re committed to delivering solutions that directly address these challenges.’’
Strategic Integration with Microsoft Azure
In tandem with leadership expansion, DataSnipper’s listing on Microsoft Azure Marketplace paves the way for simpler, more scalable adoption. This move ensures APAC organisations can integrate DataSnipper into their existing cloud environments with minimal friction, aligning with the region’s growing shift towards enterprise-grade digital transformation.
