The non-profit organization Brands for Good celebrated their annual Brands for Good 2021/2022 with the theme of helping businesses find their “ethical voice”.
Co-Chairman Alan Ng explained: “These voices resonate with the rise of the ethical consumer today and will help brands survive, transform and thrive in the post pandemic world, while focusing on brand innovation and digital transformation to stay competitive in challenging times.”
Ng is hopeful that the awards will continue the annual tradition of giving brands recognition to do good beyond Singapore’s shores. He states that “the goal is to create a viral movement and a ripple effect of doing good in society.”
IPOS Society, International Intellectual Property Commercialisation Council Singapore and CEO Asia all jointly organize the awards. This year’s fourth edition received 80 applicants, with nominations opened in early 2021, and honored 36 companies and non-profit organizations.
The Brands for Good 2021/2022 awards have four categories: Business for Good, Technology for Good, Capital for Good, and Leadership for Good. The winners were judged and reviewed by thirteen experts and academics based on the nominee’s mission and values, impact, growth accountability and stakeholder engagement.
Some of these judges were Nanyang Technological University President Emeritus Professor Su Guaning, FinTech Academy (Singapore) founder Lillian Koh, Sustain Ability Showcase Asia Chairman Ken Hickson and Nanyang Law executive chairman Ng Kim Tean.
The organization honored recycling firm BR Metals, who offer sustainable alternatives to mining precious metals, for the Business for Good category.The category highlights companies that successfully implement business models to achieve economic and environmental goals.
Other honorees under this category include The Peranakan restaurant owner Raymond Khoo, for continuing to donate foods through the non-profit Saturday Movement and data management company ALR Technologies, for its work on glucose monitoring technology.
Awardees for the Technology for Good are businesses that use tech to address social and environmental challenges. One of these being World Paradise Farm, for their revolutionized food production and consumption through its urban indoor smart farming technology.
The last two categories are Capital for Good, which honors businesses that invest to focus on attaining social and environmental goals, and Leadership for Good, that honors brands that are purpose driven brands that have shown ethical leadership to bring about social change in their industry.
